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DESERT BOTANICAL GARDEN IDENTIFIED AS MACY’S “HEART YOUR PARK” FUNDRAISING PROGRAM RECIPIENT IN PHOENIX

March 13, 2014

CONTACT: John Sallot, Director of Marketing, Desert Botanical Garden 480 481-8101 / jsallot@dbg.org

DESERT BOTANICAL GARDEN IDENTIFIED AS MACY’S “HEART YOUR PARK” FUNDRAISING PROGRAM RECIPIENT IN PHOENIX 

Macy’s partners with the National Recreation and Park Association to raise funds for local parks nationwide, with every dollar matched by Macy’s, up to $250,000.

(PHOENIX, ARIZONA) – March 6, 2014 – Desert Botanical Garden has been selected for “Heart Your Park,” a program introduced as part of Macy’s “Secret Garden” campaign that aims to raise awareness and dollars for local parks across the country. From March 7 to March 31, customers at Macy’s Biltmore Fashion Park can donate $1 or more at the register, with 100 percent of the donations benefiting Desert Botanical Garden. To further spread the love, Macy’s will match the total customer donation across all stores, dollar for dollar, up to $250,000 in total.

Desert Botanical Garden is one of more than 550 parks nationwide that will benefit from Macy’s “Heart Your Park” this spring. In partnership with the National Recreation and Park Association (NRPA), the national non-profit organization dedicated to the advancement of community parks, recreation and conservation, Macy’s stores across the country have each selected a local park or green space in their community to support through the program. Donations will go toward making improvements, such as maintaining trails, playgrounds, and ball fields, and everything in between.

“We are thrilled to partner with Macy’s and NRPA for ‘Heart Your Park’ this spring,” said Ken Schutz, the Dr. William Huizingh Executive Director at the Garden. “For 75 years, the Garden has been committed to helping our community appreciate the beauty of the Sonoran Desert and learn to live sustainably in it. We are excited for the opportunity to increase awareness and funding for the Garden’s mission, made possible through this exciting program and with support from Macy’s customers.”

“Heart Your Park” is part of Macy’s “Secret Garden” spring campaign that will come to life at Macy’s stores and on macys.com with an infusion of garden-inspired merchandise, special promotions and events. For more information on “Secret Garden,” visit macys.com/secretgarden. For a full list of the parks benefiting from Macy’s “Heart Your Park,” visit macys.com/parks.

About Macy’s 

Macy's, the largest retail brand of Macy's, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at approximately 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy's offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy's flagship stores -- including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, Dadeland in Miami and South Coast Plaza in southern California -- are known internationally and leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers, employees and Macy's Foundation, Macy's helps strengthen communities by supporting local and national charities giving more than $70 million each year to help make a difference in the lives of our customers.

For Macy’s media materials, including images and contacts, please visit our online pressroom at macys.com/pressroom.

About National Recreation and Park Association

The National Recreation and Park Association is a national not-for-profit organization dedicated to advancing park, recreation and conservation efforts that enhance quality of life for all people. Through its network of 40,000 recreation and park professionals and citizens, NRPA encourages the promotion of healthy and active lifestyles, conservation initiatives and equitable access to parks and public space. For more information, visit www.NRPA.org. For digital access to NRPA’s flagship publication, Parks & Recreation, visit www.parksandrecreation.org.

About the Desert Botanical Garden

Desert Botanical Garden is a living museum featuring more than 50,000 plants from deserts across the world, including many rare, threatened and endangered species. A “Phoenix Point of Pride” and one of only a few botanical gardens accredited by the American Alliance of Museums, the Desert Botanical Garden is a privately funded, non-profit organization and depends on revenues from admissions and gift shop sales, as well as contributions from individuals and businesses to fund its programs of environmental education, plant conservation and research. For more information about the Garden, visit dbg.org.

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